Identity
Spotfin worked closely with Innovate to develop the branding you see today. Innovate wanted to stress out of the box and forward thinking but keep it clean.
A clean font treatment and re-usable logo-mark was the end result.
UI Design & Content Structure
We asked the team at Innovate if they could showcase content beyond their portfolio of projects, what those items would be.
Spaces and Mentors were the result, which highlight the sectors they specialize in and the individuals who drive innovation in those sectors.
Custom line art icons were created for each sector.
